Greenwashing

October 14, 2007 at 1:13 pm 3 comments

Posted by: Joseph Hershey


I just read an interesting pdf from Scott Case of TerraChoice Environmental Marketing on the “Six Sins of Greenwashing”.

  • Greenwash “…is a term that is used to describe the actions of a company, government, or other organization which advertises positive environmental practices while acting in the opposite way.” — http://en.wikipedia.org/wiki/Greenwash .
  • EcoLogo “…is North America’s most widely recognized and respected multi-attribute environmental certification mark.” — http://www.environmentalchoice.com/English/Home .
  • EcoLogo belongs to the Government of Canada and is currently being stewarded by TerraChoice Environmental Marketing.

According to Scott, the six points, or sins to watch out for are:

  1. Sin of Vagueness
  2. Sin of Unverified Claims
  3. Sin of Irrelevance
  4. Sin of Fibbing
  5. Sin of the Hidden Trade-Off
  6. Sin of Relativism

For further information on greenwashing, examples of each type of sin, or how to verify that a product is or isn’t EcoLogo certified, I refer you to the references made above.

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Entry filed under: activism.

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